For this Real Estate website we chose to focus on having a very visual experience with the way we displayed the media. Without losing simplicity and ease of navigation to help the user find exactly what they are looking for in a fast, reliable and optimized way.
A back-end was created using PHRETS a PHP library to upload and update listing data directly from the Miami Association of Realtors feed. This data is updated every 20 minutes with actual up to date listing data and removing no longer available listings.
Using WordPress, the listings locations are carefully organized into 3 terms categories, by city, zip and community. Allowing the user to navigate flawlessly through entire citys, community, buildings, associations or developments.
A behind the scenes members-only portal was created “Sky University” to educate agents, provide resources, guides and training to better assist agents on their path to becoming top producers. Latest news from Inman, the #1 real estate news portal, are also aggregated.
Individual listings are optimized for SEO with optimized URLs with the top keywords to rank in search engines, Schema tags, correct h1,h2, h3 headers, sitemaps integration and breadcrumbs by location.